Privacy Policy

Effective Date: 11.12.2025

AVIF Lover (“we”, “our”, “us”) operates an online image conversion service. This Privacy Policy explains how we collect, use, and protect your data when you access or use our platform.

By using AVIF Lover, you consent to the practices described in this policy.

1. Information We Collect

1.1 Uploaded Images

When you upload an image to convert it to AVIF format:

  • The file is temporarily stored only for the purpose of conversion.
  • Files are automatically deleted shortly after processing.
  • We do not view, analyze, or manually access these images.
  • We do not use uploaded images for training, marketing, or any secondary purpose.
  • Files are never shared with third parties except as required by law.

1.2 Technical Data

We automatically collect:

  • IP address
  • Browser and device information
  • Operating system
  • Timestamp and request logs
  • Error logs

This data is used for service security, fraud prevention, and debugging.

1.3 Cookies and Tracking Technologies

We use cookies and similar technologies for functionality, analytics, and marketing.

Types of cookies used:

a) Essential Cookies

Required for basic functionality of the website. Cannot be disabled.

b) Analytics Cookies

Used to understand how users interact with the service.
Tools may include:

  • Google Analytics
  • Google Tag Manager
  • Privacy-friendly aggregated analytics tools (if applicable)

These tools may collect:

  • Page views
  • Session duration
  • Click patterns
  • Aggregated behavioral data

Google may process this data on servers located in the United States. You can review Google’s privacy practices at:
https://policies.google.com/privacy

c) Marketing and Retargeting Cookies

Used to deliver personalized ads or measure ad performance.
Tools may include:

  • Facebook Pixel
  • Meta Business Tools
  • TikTok Pixel
  • Google Ads Conversion Tracking
  • Twitter/X Pixel
  • LinkedIn Insight Tag

Marketing pixels may collect:

  • IP address
  • Browser and device data
  • Viewed pages
  • Referrer URLs
  • Conversion events (ex: button clicks, form submissions)

This information may be used by third-party platforms to show relevant ads to you on their networks.

d) Cookie Management

Users can manage cookies via:

  • Browser settings
  • Cookie consent banner on the site
  • Opt-out options provided by third parties (Meta, Google, etc.)

For EU users, non-essential cookies are only activated after explicit consent.

2. How We Use Your Data

We use information for:

  • Providing and optimizing the image conversion service
  • Securing the platform and preventing abuse
  • Understanding usage patterns to improve user experience
  • Marketing and advertising purposes (only with consent where required by law)
  • Measuring campaign performance
  • Complying with legal obligations

We do not sell personal data.

3. Data Retention

Uploaded Images

  • Automatically deleted shortly after conversion
  • Not backed up or retained long-term
  • Not accessible publicly
  • Securely processed in isolated directories

Analytics & Pixel Data

Retained according to tool provider policies (Google, Meta, etc.).

4. Data Sharing

We may share certain technical or behavioral data with:

  • Google (Analytics, Ads)
  • Meta (Facebook/Instagram advertising tools)
  • TikTok (advertising tools)
  • Other analytics or marketing partners you enable

We do not share uploaded images with any third party.

We may disclose data if required by law, regulation, or legal process.

5. Security

We implement appropriate technical and organizational measures:

  • HTTPS encryption
  • Secure temporary storage
  • Automatic deletion of uploaded files
  • Server-side MIME validation
  • Access-restricted directories
  • Logging and monitoring for abuse

No system is 100 percent secure, but we employ industry-standard protections.

6. GDPR Rights (For EEA Users)

You have rights to:

  • Access your personal data
  • Request correction or deletion
  • Object to processing
  • Withdraw consent (for cookies and marketing)
  • Request data portability
  • File a complaint with a supervisory authority

Uploaded images generally cannot be retrieved or deleted upon request because they are automatically erased within minutes.

7. CCPA/CPRA Compliance (California Residents)

If you are a California resident, you have the right to:

  • Know what personal information is collected
  • Request deletion of personal information
  • Opt-out of “selling” or “sharing” personal data (for advertising and cross-context behavioral targeting)

We provide a “Do Not Sell or Share My Personal Information” mechanism for applicable users.

8. Children’s Privacy

Our service is not intended for individuals under 13. We do not knowingly process children’s data.

9. Changes to This Policy

We may update this Privacy Policy periodically. Your continued use of the service constitutes acceptance of the updated terms.

10. Contact Us

For privacy inquiries please contact:
contact@aviflover.com